【辭職去當網紅,你瘋了嗎】
上個周末,Joyce有幸被澳洲希托普斯Hilltops Region旅游局邀請,和其他5位網紅(具體的說是IG紅人,Instagrammer)一起游覽探索位於澳洲首都堪培拉西北方向一個半小時的車程的地區Hilltops – Young (楊市), Boorowa(布羅瓦), Harden(哈登) and Jugiong(朱岡)。在這個地區,有澳洲原住民的悠久歷史,還有各國蜂擁而至的淘金時期,這裡有繁榮的城鎮氣息和古色古香的村落,有豐饒的物產、美酒佳肴、特色節慶,每每都在向世人訴說著它在澳洲歷史中獨特的一席之地。
#影響力行銷
因為工作的關係,我和很多明星名人、藝人、社群意見領袖、某個領域的專家、部落客、Youtuber⋯⋯等一起合作過,這些因為網路而產生的”Online Celebrity/KOL”(網路明星、社群意見領袖、網紅、網美…他們在每個國家都有不同的稱呼,但是意思都是差不多的) 和很多企業會進行:Influencer Marketing,也就是影響力行銷,因為現在是個內容為王的時代,大部分的消費者,喜歡看到有內容的東西,而且大家對於廣告已經越來越敏感,甚至是反感,所以如何創建有意義的內容,比怎麼做好廣告對於很多企業來講更加重要。
#真正的大網紅都是團隊操作不是單打獨鬥
如果你以為這些網紅都是單打獨鬥,你就大錯特錯了,他們很多都自己的團隊,有攝影師、攝像師、助理,有的還有經紀人。
我和這個行業的人工作時發現,很多都有拿刁難人當有趣的奇葩現像,所以,上周末的行程的一開始,除了介紹自己外,我沒有和其他的網紅和他們的攝影師或是團隊成員有過多的交流,我心裡想,反正大家各拍各的,互相不打擾就好了。在旅游局的負責同事在驅車的路上介紹希托普斯的時候,我和其他的網紅的互動開始多了起來,我能感受到他們的友好以及開朗,和我之前在工作中接觸與合作過的明星名人網紅不太一樣,大家漸漸交流多了,也慢慢熟絡起來。
#網紅工作實況
如果你以為網紅只要拍照上傳就可以那大筆的鈔票,那你就錯了,拍照只是工作的開始,後期制作才是重頭戲。
我曾經看過一個報道說,一個網紅每天花超過10小時在修圖,根本沒有私人生活😱
我上周和幾個網紅在一起工作,看他們光是修一張照片,就需要經過很多很多的時間去「加工處理」,他們的手機裡有超過十幾個修圖軟體,其中一個助理是美術系畢業的學生,她和我說,修圖要:由大處往細節修,細節修完再回來調整整體。意思就是先調整體照片的光感、色調,然後再修網紅的身材,最後要花很多時間臉修,把臉型修小一點、下巴線條更明顯一些、再換一個化妝修圖軟體上妝,最後還要再換了另幾個不同的修圖軟體調整照片的視覺質感。
#當網紅只是眾多多元收入之一
另外一個發現就是這些網紅,很多都有多重技能在身,也都是“復合式工作者”,他們用自己的社交媒體創造更大的工作價值和個人價值,也同時創造更多元的收入,但只有少數是全職做網紅。
#網紅很多都是有眾多技能在身
這次的網紅中,有一個是專業的攝影師,她同時也是一個劇院的管理人員和市場營銷;有一個是專業的電腦工程師,業余攝像師和記者,兼任酒吧的調酒師;還有一個是正職幼教老師,業余寫手和攝影師,他們都善用自己的多樣工作技能來打造自己在社交媒體上的美麗,我在他們身上看到很多的是:專業和敬業,還有很多的創意和時間管理。我想,很多網紅和網美那些事兒,不該用虛榮和無腦幾個字簡單帶過,畢竟現在這已經形成一個產業鏈。
#其實你的生活比很多網紅網美好太多了
我和幾個網紅工作和聊天的過程中發現,他們的工作內容也不如美照上的光鮮亮麗,還有點身不由己的感覺。
其中一個網紅,她在IG上面有超過57萬的粉絲,很多的廠商邀請她合作,但是她要符合這些廠商的要求,從取景、配件、擺出的每個動作、照片畫面的調整、照片的調性,再到產品的露出程度和擺放位置,都要符合合作廠商的要求,而且很多時候,這些廠商,不會付錢,都是用置換的方式進行合作。
她在擔心自己不是專業的平面模特兒的同時,還要擔心這個月的收入,因為她無法用廠商給的產品繳賬單。社交媒體上粉絲數,和賬號裡的存款數,常常是是不成比例的,把社交媒體當成是唯一事業去經營的人,而且經營的很出色而且穩定的人畢竟不是很多。
#辭職去當網紅你瘋了嗎
說到網紅和網美,第一個浮現在你腦海中的是什麼呢?你是不是沉浸在拍拍照片就可以不用工作的幻想當中?
我曾經在「辭職去旅行,你瘋了嗎?」這一片文章裡面這樣寫👇👇👇
這次回台北出差,終於有時間可以和家人聚會。我們十幾個人一個大圓桌,開心地聊著,我很慶幸有能力買單那天的晚餐,在爸爸媽媽的眼神中,我也看到了安心和欣慰,以前是他們牽著我的手帶我去各種場合,今天我很高興自己也能回報一點點。
那天晚上,我一直思考著一個多年來不斷掙扎的疑問:要旅行,一定要辭職嗎?工作與旅行,為什麼我們不能兩者兼得?
很多年來觀察關於「旅行 VS. 工作」的文章和書籍,常常二者都是水火不容。好像只能在旅行和工作之間擇一,但我真心覺得這是一個謬論。
常常看到這種文章:「放下一切去旅行吧」、「人生不去闖一次,就會後悔一輩子」;相反的,會有人問:如果你沒有富爸爸、富媽媽的強大支撐,或是剛剛好環球旅行結束就中大樂透,在花完所有積蓄去旅行後,誰來負責你的房租、誰來供給你的三餐?當你自己的爸爸媽媽老了,誰來照顧他們呢?
我們來看一下享譽全球《享受吧,一個人的旅行》的作者伊莉莎白‧吉兒伯特的例子。這本書在2006年出版,是暢銷全球的超級熱門書籍,還改編成電影、由好萊塢一姐,大明星茱莉亞羅勃茲擔任女主角。這本書和電影都很吸引人,也很能讓人引起共鳴。但是,我認為不是每一人,都可以不顧後果地去旅行。
試問,如果真的只是一個單純的失婚女生,在心力交瘁下,又沒有經濟實力,怎麼義無反顧地去環球呢?即便去了,又怎麼保證回來後的生活一定會因為旅行更好?
很少人知道,這個寫作計劃是作者伊莉莎白‧吉兒伯特主動提給她的出版社的,整體的旅程也是在出版社贊助她20萬美金、作為全球旅行的基金的情況下完成的。究竟有多少人可以辭職,然後有人給你20萬美金(約646萬6千8百台幣),然後就是體驗生活、全心寫作?我大膽地說,全球應該只有作者她一個人了。
作者敢和出版社提這樣的案子,代表她有這樣的實力,可以洞悉出版社的需求、大眾讀者的喜好;最重要的是,她連好萊塢喜歡改編什麼書她都知道,因為早在1997年,她的作品就開始被出版。她兼具小說家與新聞記者的身份,兩度獲得National Magazine Award深度報導獎,作品《The Last American Man》入選美國國家圖書獎決審名單與2002年紐約時報年度好書,故事集《Pilgrims》獲Paris Review最佳新人小說等獎項。曾為知名雜誌GQ、Bazaar、The New York Times Magazine撰稿,小說作品曾於Esquire、Story、Paris Review刊載。
我想說的是,「享受吧,一個人的旅行」的作者在2006年的Big Break大紅大紫前,她就已經是一個叫好又叫座、且得獎多次的成功作家。她把自己的正職做得極端出色;她把自己的所學專業發揮的淋漓盡致;她沒有因為旅行而辭職,因為她的工作而去環球旅行!
大部分的人都不推薦「辭職去旅行」的瘋狂行徑,因為不顧後果地去做這一件事,可能得到的結果並沒有想像中的好;更不可能每一個人辭職去旅行後,就可以成為全球暢銷書作家。
很多看起來很成功的旅行作家是旅行達人,他們可以把旅行當工作,是因為這真的就是他們的工作,或是很多是業餘的,他們還是有自己正職的工作。我從來不覺得旅行和工作是背道而馳的,相反的,我覺得它們應該是相輔相成的良伴。
如果真的非常喜歡旅行,那就找一份可以讓你時常旅行的工作,導遊、外景主持、旅遊雜誌編輯、空服員、機師、航空公司、攝影師、各國旅遊局、觀光局、郵輪、跨國公司等,這樣的工作很多很多。
認真地朝九晚五工作,又能任性地說走就走,這才是負責任的人生態度!👈👈👈
今天,同樣的,我也要說:辭職去當網紅,你瘋了嗎?🙀🙀🙀
你當然可以發展你的社交媒體,成為多元收入之一;你當然可以發展你的社交媒體,讓自己成為網紅;你也當然可以發展你的社交媒體,成為你最主要的收入來源,成為你的長期事業發展方向,但是我想先請你做到這4件事:
1️⃣ 不要輕易辭職。
你現在的正職工作是你未來社交媒體的專業基礎,這是一個內容為王的時代,你如果沒有真材實料,很快就會被其他的網紅取代。
2️⃣ 要給自己至少6-12個月的考察期。
你要給自己6-12個月的時間去考察,你的社交媒體平台是否有給自己帶來穩定的收入,和你的正職相比較,多還是少?發展前景如何?
3️⃣ 你真的快樂嗎?
這個問題非常重要,因為很多人想要當網紅,但是卻說不是來為什麼想要當網紅,你的心裡能力夠強大到可以抵擋網路霸凌嗎?這樣的職涯發展真的是你想要的嗎?
4️⃣ 你有長遠的計劃嗎?
你知道嗎?很多超級網紅,不僅是超級學霸,還是多才多藝的工作達人,而且是創業和投資高手,因為他們知道,網紅很容易過氣,快錢不好好把握,發展成長久的盈利模式,那就會面臨竹籃打水一場空的局面,你如果要往網紅這條路走,必須有長遠的計劃。
很多成功的網紅,最後都走向了公司化經營,就是他們把自己當成是一個品牌,有衍生的產品在販售,他們有專業的團隊在經營,也有和所有傳統工作和公司一樣的挑戰的困難。
#IG上的世界和你想的不一樣
在網上,有一位來自德國科隆的女孩Geraldine West開始了名為“Instagram vs. Reality”的呈現,顧名思義,就是IG和現實生活的對比,她拍攝了一系列的照片,以很搞笑的方式描繪現實生活中的畫面以及當它呈現在Instagram上的樣子,從自拍、旅行、健身,到旅行,都可以看出很多網紅在虛擬世界中所塑造出的形像和真實生活中,有非常非常大的差距,所以,相信我,你的生活比很多網紅網美都好很多!
❤️ 之前說了👉 辭職去旅行,你瘋了嗎?認真地朝九晚五工作,又能任性地說走就走,這才是負責任的人生態度!
❤️ 再加幾句👉 不必羨慕網紅們虛擬世界的萬紫千紅,踏實快樂在自己的喜愛的職涯上穩健發展是幸福之道。
Real life is always more important☀️☀️☀️
#只要我們每一個人都閃閃發光大家都會看到我們來自的地方
#大出走時代你必須主動規劃自己的幸福和前途
#你要的幸福自己做主
#Joyce聊成長
#Joyce聊國際工作
#Joyce聊態度
#Joyce的國際工作生活規劃課程
#我們都能擁有一點點不平凡
#另類成功
👉Joyce的不公開社團:Joyce的國際工作情報站
https://www.facebook.com/groups/joyceseestheworld
👉Joyce的IG:@joyceseeaustraliaandtheworld
https://www.instagram.com/joyceseeaustraliaandtheworld/
👉Joyce的不公開社團:Joyce的異國戀情分享園地
https://www.facebook.com/groups/joycetalkscrossculturalrelationship
Some photos are from Google Search.
esquire celebrity 在 Betty-Racing Facebook 的最佳貼文
STARFiSH agent星予經紀打造台灣運動全新格局
集結跨界最強運動與職人 誓言開創全”星”運動版圖
STARFiSH Concept星予國際(星予公關)成立17年來,公關事業版圖橫跨國際精品、時尚、美妝、金融、汽車、酒商等頂級客戶,在業界創造出眾多精采成功的公關案例,深根台灣市場並享譽國際。近年來,在熱愛運動的執行總監于長君的帶領之下,連續四年支持AAI車隊,隨隊出征法國與亞洲24h Le Mans「24小時利曼大賽」; 2016、2017年國際CDIY青年馬場馬術錦標賽及CSIJ-B青少年障礙超越錦標賽、2018-2019泰國馬術公主盃、2018-2019香港馬術浪琴盃支持台灣青少年馬術國手;以及泰國普吉島AKA Thailand 2017-2020贊助商與合作夥伴,協辦在泰國普吉島海邊沙灘上Primal FC MMA國際格鬥賽事,讓多項國際運動賽事獲得更多國際媒體與台灣關注,引領各界菁英拓展全新面貌,展現其運動行銷超強能量。尤以贊助策辦桌球選手江宏傑與福原愛世紀婚禮國際記者會,造成享譽國際的運動佳話。
STARFiSH agent星予經紀立志將運動人才推上國際舞台,並期望難得的運動家精神能成為年輕一代的榜樣。於2019年10月3日在Dynasty皇家官邸聯誼會盛大舉辦STARFiSH agent跨界運動職人聯合記者會,由執行總監于長君與明星主持人阿Ken偕同攜手STARFiSH agent星予經紀旗下各領域菁英參與這場跨界盛事,與媒體與眾嘉賓分享時間淬鍊而成的職人生涯,宣告”星運動”正式納入全新事業版圖,連接國際體育脈動,創造台灣全新格局。
STARFiSH agent星予經紀跨界運動職人聯合記者會上,邀請到美國UFC明星選手同時也是AKA Thailand創辦人Mike Swick麥可斯維克首度來台為本活動站台,與STARFiSH agent星予經紀旗下各職人包括台灣賽車教父陳俊杉、AAI車隊賽車手Betty Chen陳映瑜、全球華人最年輕劍道範士八段吳重山、哈雷改裝車世界冠軍葉韋廷、快艇衝浪雙冠軍母女檔陳美彤與12歲陳宥蓁、國際馬術總會第八分區主席黃啟芳、超逆齡70歲瑜珈老師陳冬蓮等一同出席現場盛事。近年來運動熱潮於全球大勢興起,STARFiSH agent星予經紀立志推廣台灣運動職業與優異職人,記者會上各職人闡述了其冠軍光環背後艱辛歷程,經由多年苦心耕耘才得以擁有現今的成就,更可以看到運動職人們在STARFiSH agent星予經紀經營之下現身於螢光幕前為品牌拍攝廣告及代言,讓眾人以不同角度探究各職人所帶出其運動領域背後故事與專業。記者會當天現場展示超跑Ferrari 488 GT3,漢諾威馬術俱樂部提供白馬一匹,以及重機改裝車 ( 2018 Ducati Hypermotard Custom Street Tracker By Rough Crafts ),讓與會來賓對各項運動產業更進一步認識。
執行總監于長君也道出 :「與STARFiSH agent星予經紀合作的這些運動員、職人都是我的好友兼人生導師,在他們身上我學習到什麼是真正的運動家精神,更獲得了一種使命感,好的態度要繼續推廣給下一代的年輕人學習,讓台灣的運動職人站上國際舞台,嶄露台灣的運動實力。同時,他們也是鼓勵並支持我成立STARFiSH agent經紀部門的主要力量,非常感謝他們的信任,期望日後能帶領大家開拓嶄新運動世界觀。」
記者會活動尾聲,執行總監于長君與STARFiSH agent旗下職人運動員齊聚於運動職人牆前共同簽名合影,並舉起代表台灣文化的珍珠奶茶向與會貴賓們致意,宣示STARFiSH agent運動經紀部門正式啟程,展現STARFiSH星予公關專業態度與國際接軌,也憑藉著這份實力將運動、時尚、藝術融合而創立STARFiSH agent,帶領運動職人們走向下一巔峰!
美國UFC明星選手Mike Swick麥可斯維克也將在記者會隔天拍攝Esquire雜誌,以及出席台灣服裝設計師DOUCHANGLEE竇騰璜 張李玉菁2020春夏時裝秀。
台灣賽車教父 – 陳俊杉 :「賽車是一項專業,同時又有些封閉的運動,不過自從認識STARFiSH之後,透過專業的宣傳與行銷,讓更多人認識賽車運動。未來也希望與STARFiSH的合作,讓國內賽車運動更蓬勃的發展。」
全球華人最年輕劍道範士八段 - 吳重山 :「劍道之道在於”煉心”二字,透過修煉劍的理法形成完美的人格,劍道的精神”十年磨一劍”展現的是劍道的持之以恆與不懈的追求。以”星”出發,祝願STARFiSH agent引領風潮將新時代運動帶入前所未有的新里程碑 ! 」
國際馬術總會第八分區主席 - 黃啟芳 :「人生中最快樂的事之一,莫過於與大家分享喜歡的興趣與活動。 這次很感謝STARFiSH給予這個機會讓我把我最愛的馬術運動介紹並分享給大家。騎馬長期被標榜是一個貴族運動。但是除此之外,只有少數人知道馬術運動也是唯一男女選手一起比賽的奧運。這運動除了展現人與動物最真誠的互動之外,更能拉近親子關係。與其說他是一種運動不如說它也可以是一個 lifestyle (生活態度) 。」
快艇衝浪冠軍選手 - 陳美彤 :「轉戰選手三年多,從沒想過滑水的興趣能帶領我站上國際舞台,真心熱愛這項運動,也期盼接下來和STARFiSH的合作透過與更多元的品牌連結機會,讓大眾更認識我所愛的運動,激起不一樣的火花。」
哈雷改裝車世界冠軍 - 葉韋廷 :「 在台灣如果要試著努力做厲害的事,STARFiSH讓我用專業的角度面對各種困難的對手。」
超逆齡Yoga老師 - 陳冬蓮 :「STARFiSH給了我人生中另一個里程碑,讓我接觸到不同領域的人、事,物。未來更希望STARFiSH能引領讓銀髮族群能勇敢的跟我一起瑜伽,延展身體,健康樂活的過每一天。」
AKA Thailand創辦人 - Mike Swick麥可斯維克 :「 It has been an absolute pleasure working with June Yu and STARFiSH Concept the last 4 years. Her expertise is vast and her results speak for themselves. I look forward to a long and successful relationship with June and STARFiSH !」
STARFiSH agent is creating a new Taiwan sporting presence, combining the latest designs, style and fashion, and sports professionals’ spokespersons
Since the founding of STARFiSH Concept Public Relations over 17 years ago, our business has expanded to include a wide range of industries such as luxury goods, fashion, cosmetics, finance, automotive, alcohol and other high-end clients, creating our own unique presence in the industry, with strong roots in Taiwan and a well-established international reputation. In recent years, under the leadership of Managing Director June Yu, we have supported the AAI team to France for the 24h Le Mans for four consecutive years, as well as the Asian 24h Le Mans. In 2016 and 2017 we managed the CDIY and CSIJ-B equestrian events, the 2018-2019 Thai Equestrian Princess’ Cup, the 2018-2019 LONGINES Hong Kong Cup - where we supported the Taiwan Junior equestrians – and we also co-sponsored and partnered with AKA Thailand in 2017-2020, and co-hosted the Primal FC MMA Beach Competition in Phuket, Thailand, ensuring athletes gained exposure from the global and local Taiwan media. We created the new faces of international sports. We also created global media exposure in our international press conference for the wedding of the century between tennis table stars Hung-Chieh Chuang and Fukuhara Ai.
STARFiSH shares the competitive spirit of the world class athletes we represent as we work with them to and ensures that they reach the international stage. On October 3, 2019 STARFiSH launches its “Sports Stars” public relations business at a Global press conference at the Dynasty Club. Guests include diverse sports professionals, Managing Director June Yu, Celebrity MC Ken, and the global team of STARFiSH agents who will share these athletes’ personal success stories, as the firm creates a new face for Taiwan on the global sports stage.
This exclusive STARFiSH event hosts a diverse coterie of sports professionals including leading US UFC star and founder of AKA Thailand, Mike Swick, on his first ever trip to Taiwan, the godfather of racing, Jun San Chen, AAI racing star Betty Chen, Johnson Wu - the youngest Chinese to attain the Kendo rank of Hachida, modified Harley designer Winston Yeh, mother and daughter Wakesurfing Champion pair Kimberly Chen and her 12 year old Jocelyn Chan, the Chairman of Region Eight of the Fédération Équestre Internationale, Jack Huang, and the amazing septuagenarian yoga instructor, Gloria Chen. Sports is a global phenomenon, and STARFiSH is proud to represent leading international and Taiwan athletes. This press conference will serve to introduce the intense personal struggles and stories behind these champions’ successes and their path to professional achievement, and also show how STARFiSH will promote this array of talent to the world. Sports lovers will enjoy seeing a genuine Ferrari 488 GT3 racing car, a white horse from the Hannover Equestrian Club, 2018 Ducati Hypermotard Custom Street Tacker by Rough Crafts, and a full complement of competitive sporting goods on display, ensuring all guests can appreciate more about the respective sports.
June Yu, the Managing Director, notes that: “these athletes working with STARFiSH agent are not only close personal friends and life coaches, but I have learned from them the real athletic spirit, a strong sense of mission, as well as a desire to promote their success to the next generation , ensuring Taiwan’s sporting stars enjoy a place on the international stage where they can reveal Taiwan’s sporting prowess and power. At the same time, they have also encouraged and supported me in establishing the STARFiSH sports talent agency division, and I am pleased to enjoy their trust, as we hope to lead them to new pinnacles of sporting accomplishment at the international level.”
At the end of the press conference, STARFiSH agent Managing Director June Yu will appear together with the sports stars and a photoboard of their success stories. There will be opportunities for autographs and a group photo to officially launch the STARFiSH professional sports talent agency, demonstrating the STARFiSH professional approach and international reach, as the firm integrates sports with style and the arts, as STARFiSH leads these athletes to ever greater achievements!
UFC Star, Mike Swick will be posing for an Esquire magazine exclusive the day after the press conference, as well as attending the Taiwan fashion designers Stephane Dou and Changlee Yugin’s brand DOUCHANGLEE 2020 SS Fashion Show.
The godfather of Taiwan racing, Jun San Chen, remarked: “The racing profession is, at times, a somewhat closed-off sport, but after meeting STARFiSH and their professional publicity team, they have exposed racing to a greater audience. I hope to continue cooperating with STARFiSH into the future, as we develop our domestic racing sports. ”
The world’s youngest Chinese master Kendo Hachida, Johnson Wu, stated: “The path to Kendo is about training the hear; as one trains with the sword one develops human character, and the Kendo spirit ensures a strong devotion to patience and lasting values. By working with STARFiSH with its focus on sporting stars, I am sure we will witness a new athletic milestone.”
Jack Huang, Chairman of Region Eight of the Fédération Équestre Internationale explained: “One of the most rewarding and pleasing things in life is to enjoy a shared interest and activity with one’s family. So I am very happy that STARFiSH has afforded me this opportunity to share the equestrian sport with the public. Even though equestrian enjoys a reputation as the sport of Kings, it is also highly egalitarian. Equestrian is one of the few sports where men and women can compete together on an equal footing in the same events. It is also a sport where humans and animals interact with great sincerity, and it affords an excellent opportunity for close family bonds. Instead of describing equestrian as a sport, it might be more apt to describe it as a lifestyle.”
Kimberly Chen, a wakesurfing champion said: “After having competed in wakesurfing for three years now, I had never thought my interest would expose me to the world stage, but working with StarFish made me realize that if you really love a sport and are dedicated, it is possible to teach the public an appreciation of your favorite sports, and ignite the sparks of their interest, too”.
Winston Yeh, design champion for modified Harleys, notes: “If you want to try to be the best at something in Taiwan, the professional perspective that STARFiSH offers is perfect to resolve any challenges along the way”.
Gloria Chen, an amazing 70 plus yoga instructor explains:”STARFiSH has allowed me to reach a new peak in life, as I am able to explore diverse people, activities and things. I aspire to continue enjoying STARFiSH leadership to help senior citizens to engage in yoga, developing body and mind and enjoying the Lohas spirit everyday”.
Mike Swick, founder of AKA Thailand remarks how:“It has been an absolute pleasure working with June Yu and STARFiSH Concept the last 4 years. Her expertise is vast and her results speak for themselves. I look forward to a long and successful relationship with June and STARFiSH !”
esquire celebrity 在 June Yu 于長君 Facebook 的最佳解答
STARFiSH agent星予經紀打造台灣運動全新格局
集結跨界最強運動與職人 誓言開創全”星”運動版圖
STARFiSH Concept星予國際(星予公關)成立17年來,公關事業版圖橫跨國際精品、時尚、美妝、金融、汽車、酒商等頂級客戶,在業界創造出眾多精采成功的公關案例,深根台灣市場並享譽國際。近年來,在熱愛運動的執行總監于長君的帶領之下,連續四年支持AAI車隊,隨隊出征法國與亞洲24h Le Mans「24小時利曼大賽」; 2016、2017年國際CDIY青年馬場馬術錦標賽及CSIJ-B青少年障礙超越錦標賽、2018-2019泰國馬術公主盃、2018-2019香港馬術浪琴盃支持台灣青少年馬術國手;以及泰國普吉島AKA Thailand 2017-2020贊助商與合作夥伴,協辦在泰國普吉島海邊沙灘上Primal FC MMA國際格鬥賽事,讓多項國際運動賽事獲得更多國際媒體與台灣關注,引領各界菁英拓展全新面貌,展現其運動行銷超強能量。尤以贊助策辦桌球選手江宏傑與福原愛世紀婚禮國際記者會,造成享譽國際的運動佳話。
STARFiSH agent星予經紀立志將運動人才推上國際舞台,並期望難得的運動家精神能成為年輕一代的榜樣。於2019年10月3日在Dynasty皇家官邸聯誼會盛大舉辦STARFiSH agent跨界運動職人聯合記者會,由執行總監于長君與明星主持人阿Ken偕同攜手STARFiSH agent星予經紀旗下各領域菁英參與這場跨界盛事,與媒體與眾嘉賓分享時間淬鍊而成的職人生涯,宣告”星運動”正式納入全新事業版圖,連接國際體育脈動,創造台灣全新格局。
STARFiSH agent星予經紀跨界運動職人聯合記者會上,邀請到美國UFC明星選手同時也是AKA Thailand創辦人Mike Swick麥可斯維克首度來台為本活動站台,與STARFiSH agent星予經紀旗下各職人包括台灣賽車教父陳俊杉、AAI車隊賽車手Betty Chen陳映瑜、全球華人最年輕劍道範士八段吳重山、哈雷改裝車世界冠軍葉韋廷、快艇衝浪雙冠軍母女檔陳美彤與12歲陳宥蓁、國際馬術總會第八分區主席黃啟芳、超逆齡70歲瑜珈老師陳冬蓮等一同出席現場盛事。近年來運動熱潮於全球大勢興起,STARFiSH agent星予經紀立志推廣台灣運動職業與優異職人,記者會上各職人闡述了其冠軍光環背後艱辛歷程,經由多年苦心耕耘才得以擁有現今的成就,更可以看到運動職人們在STARFiSH agent星予經紀經營之下現身於螢光幕前為品牌拍攝廣告及代言,讓眾人以不同角度探究各職人所帶出其運動領域背後故事與專業。記者會當天現場展示超跑Ferrari 488 GT3,漢諾威馬術俱樂部提供白馬一匹,以及重機改裝車 ( 2018 Ducati Hypermotard Custom Street Tracker By Rough Crafts ),讓與會來賓對各項運動產業更進一步認識。
執行總監于長君也道出 :「與STARFiSH agent星予經紀合作的這些運動員、職人都是我的好友兼人生導師,在他們身上我學習到什麼是真正的運動家精神,更獲得了一種使命感,好的態度要繼續推廣給下一代的年輕人學習,讓台灣的運動職人站上國際舞台,嶄露台灣的運動實力。同時,他們也是鼓勵並支持我成立STARFiSH agent經紀部門的主要力量,非常感謝他們的信任,期望日後能帶領大家開拓嶄新運動世界觀。」
記者會活動尾聲,執行總監于長君與STARFiSH agent旗下職人運動員齊聚於運動職人牆前共同簽名合影,並舉起代表台灣文化的珍珠奶茶向與會貴賓們致意,宣示STARFiSH agent運動經紀部門正式啟程,展現STARFiSH星予公關專業態度與國際接軌,也憑藉著這份實力將運動、時尚、藝術融合而創立STARFiSH agent,帶領運動職人們走向下一巔峰!
美國UFC明星選手Mike Swick麥可斯維克也將在記者會隔天拍攝Esquire雜誌,以及出席台灣服裝設計師DOUCHANGLEE竇騰璜 張李玉菁2020春夏時裝秀。
台灣賽車教父 – 陳俊杉 :「賽車是一項專業,同時又有些封閉的運動,不過自從認識STARFiSH之後,透過專業的宣傳與行銷,讓更多人認識賽車運動。未來也希望與STARFiSH的合作,讓國內賽車運動更蓬勃的發展。」
全球華人最年輕劍道範士八段 - 吳重山 :「劍道之道在於”煉心”二字,透過修煉劍的理法形成完美的人格,劍道的精神”十年磨一劍”展現的是劍道的持之以恆與不懈的追求。以”星”出發,祝願STARFiSH agent引領風潮將新時代運動帶入前所未有的新里程碑 ! 」
國際馬術總會第八分區主席 - 黃啟芳 :「人生中最快樂的事之一,莫過於與大家分享喜歡的興趣與活動。 這次很感謝STARFiSH給予這個機會讓我把我最愛的馬術運動介紹並分享給大家。騎馬長期被標榜是一個貴族運動。但是除此之外,只有少數人知道馬術運動也是唯一男女選手一起比賽的奧運。這運動除了展現人與動物最真誠的互動之外,更能拉近親子關係。與其說他是一種運動不如說它也可以是一個 lifestyle (生活態度) 。」
快艇衝浪冠軍選手 - 陳美彤 :「轉戰選手三年多,從沒想過滑水的興趣能帶領我站上國際舞台,真心熱愛這項運動,也期盼接下來和STARFiSH的合作透過與更多元的品牌連結機會,讓大眾更認識我所愛的運動,激起不一樣的火花。」
哈雷改裝車世界冠軍 - 葉韋廷 :「 在台灣如果要試著努力做厲害的事,STARFiSH讓我用專業的角度面對各種困難的對手。」
超逆齡Yoga老師 - 陳冬蓮 :「STARFiSH給了我人生中另一個里程碑,讓我接觸到不同領域的人、事,物。未來更希望STARFiSH能引領讓銀髮族群能勇敢的跟我一起瑜伽,延展身體,健康樂活的過每一天。」
AKA Thailand創辦人 - Mike Swick麥可斯維克 :「 It has been an absolute pleasure working with June Yu and STARFiSH Concept the last 4 years. Her expertise is vast and her results speak for themselves. I look forward to a long and successful relationship with June and STARFiSH !」
STARFiSH agent is creating a new Taiwan sporting presence, combining the latest designs, style and fashion, and sports professionals’ spokespersons
Since the founding of STARFiSH Concept Public Relations over 17 years ago, our business has expanded to include a wide range of industries such as luxury goods, fashion, cosmetics, finance, automotive, alcohol and other high-end clients, creating our own unique presence in the industry, with strong roots in Taiwan and a well-established international reputation. In recent years, under the leadership of Managing Director June Yu, we have supported the AAI team to France for the 24h Le Mans for four consecutive years, as well as the Asian 24h Le Mans. In 2016 and 2017 we managed the CDIY and CSIJ-B equestrian events, the 2018-2019 Thai Equestrian Princess’ Cup, the 2018-2019 LONGINES Hong Kong Cup - where we supported the Taiwan Junior equestrians – and we also co-sponsored and partnered with AKA Thailand in 2017-2020, and co-hosted the Primal FC MMA Beach Competition in Phuket, Thailand, ensuring athletes gained exposure from the global and local Taiwan media. We created the new faces of international sports. We also created global media exposure in our international press conference for the wedding of the century between tennis table stars Hung-Chieh Chuang and Fukuhara Ai.
STARFiSH shares the competitive spirit of the world class athletes we represent as we work with them to and ensures that they reach the international stage. On October 3, 2019 STARFiSH launches its “Sports Stars” public relations business at a Global press conference at the Dynasty Club. Guests include diverse sports professionals, Managing Director June Yu, Celebrity MC Ken, and the global team of STARFiSH agents who will share these athletes’ personal success stories, as the firm creates a new face for Taiwan on the global sports stage.
This exclusive STARFiSH event hosts a diverse coterie of sports professionals including leading US UFC star and founder of AKA Thailand, Mike Swick, on his first ever trip to Taiwan, the godfather of racing, Jun San Chen, AAI racing star Betty Chen, Johnson Wu - the youngest Chinese to attain the Kendo rank of Hachida, modified Harley designer Winston Yeh, mother and daughter Wakesurfing Champion pair Kimberly Chen and her 12 year old Jocelyn Chan, the Chairman of Region Eight of the Fédération Équestre Internationale, Jack Huang, and the amazing septuagenarian yoga instructor, Gloria Chen. Sports is a global phenomenon, and STARFiSH is proud to represent leading international and Taiwan athletes. This press conference will serve to introduce the intense personal struggles and stories behind these champions’ successes and their path to professional achievement, and also show how STARFiSH will promote this array of talent to the world. Sports lovers will enjoy seeing a genuine Ferrari 488 GT3 racing car, a white horse from the Hannover Equestrian Club, 2018 Ducati Hypermotard Custom Street Tacker by Rough Crafts, and a full complement of competitive sporting goods on display, ensuring all guests can appreciate more about the respective sports.
June Yu, the Managing Director, notes that: “these athletes working with STARFiSH agent are not only close personal friends and life coaches, but I have learned from them the real athletic spirit, a strong sense of mission, as well as a desire to promote their success to the next generation , ensuring Taiwan’s sporting stars enjoy a place on the international stage where they can reveal Taiwan’s sporting prowess and power. At the same time, they have also encouraged and supported me in establishing the STARFiSH sports talent agency division, and I am pleased to enjoy their trust, as we hope to lead them to new pinnacles of sporting accomplishment at the international level.”
At the end of the press conference, STARFiSH agent Managing Director June Yu will appear together with the sports stars and a photoboard of their success stories. There will be opportunities for autographs and a group photo to officially launch the STARFiSH professional sports talent agency, demonstrating the STARFiSH professional approach and international reach, as the firm integrates sports with style and the arts, as STARFiSH leads these athletes to ever greater achievements!
UFC Star, Mike Swick will be posing for an Esquire magazine exclusive the day after the press conference, as well as attending the Taiwan fashion designers Stephane Dou and Changlee Yugin’s brand DOUCHANGLEE 2020 SS Fashion Show.
The godfather of Taiwan racing, Jun San Chen, remarked: “The racing profession is, at times, a somewhat closed-off sport, but after meeting STARFiSH and their professional publicity team, they have exposed racing to a greater audience. I hope to continue cooperating with STARFiSH into the future, as we develop our domestic racing sports. ”
The world’s youngest Chinese master Kendo Hachida, Johnson Wu, stated: “The path to Kendo is about training the hear; as one trains with the sword one develops human character, and the Kendo spirit ensures a strong devotion to patience and lasting values. By working with STARFiSH with its focus on sporting stars, I am sure we will witness a new athletic milestone.”
Jack Huang, Chairman of Region Eight of the Fédération Équestre Internationale explained: “One of the most rewarding and pleasing things in life is to enjoy a shared interest and activity with one’s family. So I am very happy that STARFiSH has afforded me this opportunity to share the equestrian sport with the public. Even though equestrian enjoys a reputation as the sport of Kings, it is also highly egalitarian. Equestrian is one of the few sports where men and women can compete together on an equal footing in the same events. It is also a sport where humans and animals interact with great sincerity, and it affords an excellent opportunity for close family bonds. Instead of describing equestrian as a sport, it might be more apt to describe it as a lifestyle.”
Kimberly Chen, a wakesurfing champion said: “After having competed in wakesurfing for three years now, I had never thought my interest would expose me to the world stage, but working with StarFish made me realize that if you really love a sport and are dedicated, it is possible to teach the public an appreciation of your favorite sports, and ignite the sparks of their interest, too”.
Winston Yeh, design champion for modified Harleys, notes: “If you want to try to be the best at something in Taiwan, the professional perspective that STARFiSH offers is perfect to resolve any challenges along the way”.
Gloria Chen, an amazing 70 plus yoga instructor explains:”STARFiSH has allowed me to reach a new peak in life, as I am able to explore diverse people, activities and things. I aspire to continue enjoying STARFiSH leadership to help senior citizens to engage in yoga, developing body and mind and enjoying the Lohas spirit everyday”.
Mike Swick, founder of AKA Thailand remarks how:“It has been an absolute pleasure working with June Yu and STARFiSH Concept the last 4 years. Her expertise is vast and her results speak for themselves. I look forward to a long and successful relationship with June and STARFiSH !”